Privacy Policy

Your Privacy is Paramount

This privacy policy ("Policy") describes the information that Born Bougie Lifestyle ("Born Bougie," "we," or "us" or "our") collects on bornbougie.com, bornbougie app, or any other authorized websites, mobile applications, in-store kiosks, wifi service, other online services, tools or programs where this Policy appears, and in connection with our Programs (defined below) available through the such means (for example, our Born Bougie program) (collectively, the "Services"), how we use such information, and when we share it with third parties. This Policy applies only to information collected via the Services. We may combine the information we collect through the Services with information that we receive in other contexts, including information you provide or that we obtain over the phone, via fax, or when you visit a Born Bougie Lifestyle bakery-cafe, or information we obtain from franchisees or referrals, in which case we will treat the combined information in accordance with this Policy. Please note that not all of the features/functionality described in this Policy are available on or through each portion of the Services.
 

This Policy is part of the Terms of Use ("Terms") for the Services. Separate terms may apply instead of or in addition the Terms in connection with certain/other programs and services offered by Born Bougie ("Programs"). By using the Services, you agree to this Policy, the Terms, and/or any applicable Program terms. We may change or modify this Policy from time to time and will post the updated Policy with a "Last Updated" effective date of the revisions. Any changes or modifications will be effective immediately upon posting of the changes or modifications, and, to the extent permitted by law, you waive any right you may have to receive specific notice of such changes or modifications. Your continued access to or use of the Services and/or participation in any of the Programs after this Policy has been changed or modified (see Last Updated date above) signifies your acceptance of the updated Policy. As a result, you should frequently review this Policy and the Terms and Program terms to understand the terms and conditions that apply to your access to, use of and/or participation in the Services. If you do not agree to the changed or modified Policy Terms and/or Program terms, do not use the Services.

Information We Collect

Born Bougie collects both Personal Information (defined below) and Other Information (defined below) regarding users of the Services or relating to the Services, either directly or through the activities of third-party suppliers and service providers ("Suppliers") and/or franchisees. For purposes of this Policy, "Personal Information" is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to a person. "Other Information" is any information that is not Personal Information. We may combine Other Information with Personal Information, and in those circumstances we will treat the combined information as Personal Information. The Personal Information that Born Bougie collects may include:

• First and last name
• Date of birth
• Gender Expression
• Address
• Email address
• Phone number
• Born Bougie Club Number
• Persistent online identifier (e.g. persistent cookie, IP address, MAC address)
• Geolocation (which may include specific longitude and latitude)
• Social media identifiers
• Certain financial payment details for purchases
• Financial and business information related to a catering applicant/customer
• Internet/Network information, such as device name, device ID, browsing history, browser      type, interaction with website or online advertisement
• Inquiry information, such as your questions/feedback to us or survey responses 

For information about Other Information we collect, please see the section below "Sources of Our Collection," as well as the "Usage Information" and "Third Party Analytics and Targeted Marketing" sections of this Policy.

Sources of Our Collection

Born Bougie collects Personal Information and Other Information from various sources (including from our franchisees and Suppliers) that may include, for example, from:

• You Directly. Information you provide directly when you use or otherwise interact with the Services, complete a survey, contact us through the Born Bougie website or otherwise, provide feedback and/or submissions, make a press inquiry, or submit information through the      Services, in connection with a Program or otherwise.
• Your Browser or Device. Information collected automatically as a result of your interaction with us, our Suppliers or franchisees and/or use of the Services (including information we receive when you use your Program member card(s), historical sales information, your geolocation information (which may include specific longitude and latitude), usage times and volume, and information about the  device you are using (for example, device type, device ID, characteristics  and status, browser type, operating system and application version and      information about how our application is used) or through our marketing activities (see the "Usage  Information" and "Third Party Analytics and Targeted Marketing" sections below).
• Third Parties. Information we collect about you from  third parties in order to supplement our existing information about you. For example, your occupation, general geographic location, media and brand preferences, inferred interests, demographic information, purchase behavior, public online activities, and other information about you or your household.
• Sweepstakes Partners. Information that you provide as part of entering a contest or sweepstakes online through the Services or through a third-party website. This information will be used as described in the applicable Official Contest/Sweepstakes Rules.
• Publicly Available Sources. Information that is publicly available,for example information you submit to a blog, chat room or social media network like Facebook or Twitter.
• Prospective Franchisees. Information submitted in an online form for individuals interested in becoming a franchisee. Such information may be used in any application for a Born Bougie Lifestyle franchise that you  might later submit.
• Social Media Networks. Information that your social media network provides to us if you connect your social media account with Born Bougie. For example, this may include your social media ID or username,  name, email address, general location, friends list, and demographic information such as gender or birthday/age. Note that certain of the information we  receive will become part of your account(s) with Born Bougie and will be subject to this Policy.
• Otherwise in Accordance with our Agreements with You. Information as described elsewhere in this Policy, the Terms, and/or applicable  Program terms, or at the time such information is collected. 

We may combine the information we collect about you, and we may combine information we collect about you with information we collect from other sources, for example, our advertisements that you see. See the "Usage Information" and "Third Party Analytics and Targeted Marketing" sections of this Policy. We may also associate information we collect about you with information we collect about other users' accounts if you/your employer has set up an account for multiple authorized users (for example, a corporate catering account).

How We Use the Information We Collect

Born Bougie or our Suppliers may use Personal Information and Other Information in a number of ways, including:

• To Better Serve You. To help us better understand and serve our customers.
• To Fulfill Your Orders. To fulfill your order either online or in our stores.
• To Provide You Our Services. To provide Services, Program and services functionality and to administer the Services, including to let you sign up for an account, provide you with Program benefits, verify your participation in a Program, process orders placed, track submissions, to keep records of our interactions, and to ensure your compliance with the      applicable Program terms. Note that third-party information you provide (for example, your friend in a forward-to-a-friend program) may be maintained in connection with your submission. Please note that we may  suspend, cancel, or combine My Born Bougie or other accounts through the  Services if they appear to be duplicative.
• To Contact You. To contact you by email, phone, text, push notice or other method regarding our products and services, including  matters related to your account, your order, or your future catering  needs.
• To Provide You Information About Our Services. To provide you with, or otherwise respond to your submissions or requests for,  information and/or services, including but not limited to providing  e-newsletters, webcasts, text messages, push notices, marketing, and other programs; responding to Customer Care, catering and other inquiries; and letting you know if you qualify for one of our Programs (for example, our Day-End Dough-Nation program).
• To Send You Promotional Offerings. To send you promotional messages regarding new products or services, events in our bakery-cafes, events that Born Bougie or our franchisees sponsor, including but not limited to contests, sweepstakes and surveys, and special offers and  marketing programs, which may include information about our affiliated company(ies), franchisees, and/or other programs with which any of us or them are involved, and/or information about third party products, services, offers or programs.
• To Invite You to Participate in Surveys. Survey responses received by Born Bougie may not be in an anonymous format and may be associated with your Program account or other Personal Information.
• To Provide You Location-Based Services. To provide location-based services to you (such as notifying you of nearby bakery-cafe locations or sending push notifications to you) or to      engage in analysis, research, product development, and targeted marketing by email, push notification, online or in-app advertising, or otherwise based on your device’s geolocation (which may include specific longitude and latitude), your use of our Services (including the Born Bougie mobile  application), and Personal Information that we collect from you on the Services.  See "Location" below for more information. If you do not want to share your      specific longitude and latitude with Born Bougie, you may adjust your  location preferences on your computer, browser, or mobile device.
• To Enhance Our Services. To enhance our customers' and Service  users' experiences in our bakery-cafes, on the Services or in a Program, and enhance the sales efforts of Born Bougie and/or our franchisees.
• To Protect Our Online Security and Our/Our Supplier's Rights,  Property and Interests. To monitor and protect the security of our computer systems and networks, and to protect Born Bougie's and our Supplier's rights, property and interests.
• For Research Purposes. To conduct research and analysis and to otherwise measure the effectiveness of the Services, Programs and our online and offline marketing efforts, and to develop and implement products, services, and marketing programs. This may include the      combination of Personal Information with Other Information as well as with Personal Information or Other Information acquired by us from online and offline sources.
• For Collaboration with Third Parties. To work with third parties to append data to our records or enable other parties to append Other Information to their records.
• For Marketing Purposes. To coordinate Program activities and communications with other communications and marketing programs conducted by us and/or franchisees. For purposes of targeted or customized advertising or messaging to you, including as described in the "Third  Party Analytics and Targeted Marketing" section below.
• To Prevent Fraud. To prevent, investigate, or provide notice of fraud or unlawful or criminal activity.
• To Comply with Legal Process and Our Legal Obligations. To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
• For Business Transactions. To evaluate, negotiate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about consumers is among the assets  transferred or is otherwise relevant to the evaluation, negotiation or conduct of the transaction.
• As Otherwise Provided in Our Agreements with You. As otherwise described in this Privacy Policy, the Terms, and/or Program terms, or at the time such information is collected. 

How We Share Information with Third Parties

We may share your Personal and/or Other Information with third parties as described in this Policy and for our business purposes including:

• To Our Service Providers. To our Suppliers who are performing services for us, including, without limitation, companies that host our Services or information systems, deliver communications on our behalf, make gift card and e-gift card services available to you, or otherwise  assist us with providing the Services to you.
• To Businesses Providing Features through our Services. The Services may also contain a Facebook "like" button and/or a Twitter "follow" button. If you choose to use these features or other comment or sharing features provided through the Services, such action may disclose your Personal Information not just to third-party websites and services, but also to their users and the public more generally. The Services may also allow you to share portions of your account information with third parties (for example, in connection with your use of an electronic wallet) and will automatically share information about your use of our Services with third parties if you use third party services to interact with the Services (for example in connection with your use of third party voice assist or payment services). See the  "Third-Party Sites" section below.
• To Third-Party Internet Plug-Ins. To third parties that operate plug-ins on the Services (such as the Facebook "like" button and the Twitter "follow" button). Even if you do not click on these plug-ins, they may collect information about you, such as your IP address and the pages that you view. They also may set and/or access a cookie. These plugins are governed by the privacy policy of the company providing them.
• To Third Parties in the Context of a Corporate Transaction. To third parties in the event of a proposed or actual merger, acquisition, bankruptcy, financing, sale, or other transfer of some or all of our business or assets.
• To Analytics Providers. To Suppliers and other third parties to engage in analysis, research, improvements to our products and services, and product development. These parties may use insights gathered from such information to improve their own products or services.
• To Third Parties in Aggregated Form. To Suppliers and other third parties in an aggregated form that is not linked or reasonably linkable to any consumer or household, such as sharing statistics about users of the Services for Born Bougie's, Supplier's, and third party(ies)' business purposes or otherwise.
• To Business Partners. To third parties so they can tell you about their products, services, offers and programs which work with or are otherwise related to Born Bougie's, its affiliates' and/or franchisee's products, services and offers. For example, we may share your information with a payment processor in order for them to tell you about how their services work with Born Bougie's services. To third parties when you use their services together with our Services, or when you share information directly through our Services. For example, the Services may contain links to third-party websites that incorporate comments and social media features.
• To Law Enforcement and in Accordance with our Legal Rights and Obligations. Pursuant to judicial or governmental subpoenas, warrants, or other like orders, to cooperate with other requests from government or law enforcement, and in other ways necessary to comply with applicable law, as well as to investigate, prevent, or take action regarding illegal activities, suspected fraud, violation of third-party rights, situations involving potential threats to the physical safety of any person, or any other similar situation, or violations of the Terms      and/or Program terms. We may also use and share Personal Information and Other Information to establish, protect, or exercise our legal rights or defend against legal claims. As otherwise described in this Privacy Policy, the Terms, and/or Program terms, or at the time such information is collected.
• To Third Parties at Your Request or Otherwise with Your Consent. To third parties at your direction or with your consent.

To learn about opting out of the sharing of your Personal Information, see the "Your Choices and Changing Your Information" section.

Usage Information

Like most websites, apps and other like services, the Services gather traffic patterns, usage information, and similar data. This usage data may identify you individually and we may associate it with Personal Information that we collect from you on the Services and related to any Program(s) you participate in and as otherwise described in this Policy. (See the "Information We Collect" and "How We Use the Information We Collect" sections of this Policy and any applicable individual Program terms for more details.) We may use this data in aggregated form or share aggregated statistics about visitors to the Services with others outside of Born Bougie, and we may allow third parties to collect and aggregate Other Information through the Services and/or Supplier sites accessible from or through the Services.

Born Bougie and/or our third-party Suppliers may use cookies, pixels and/or web beacons (described below), device identifiers such as IDFA for iOS or Advertising ID for Android, device location features or beacons, or other monitoring technology ("Tracking Technologies"), to enhance the browsing and usage experience on the Services and enable certain functionality related to our Services. The information captured about your activities on the Services will also make it possible for us, among other things: (i) to speed navigation and provide you with customized content; (ii) to remember information you gave to us so you do not have to re-enter it each time you access the Services; (iii) to target advertising as described in the "Third Party Analytics and Targeted Marketing" section below and monitor the effectiveness of certain of our marketing campaigns; (iv) to monitor total number of visitors, pages/websites viewed/attempted, the web address you came from, and type of browser you are using; and (v) to enforce limitations on downloads described for online coupons and other similar offers. For example, the Services may use Google Analytics and/or other third party services to help collect and analyze certain information for the purposes described in this Policy.

• "Cookies" are small files or records that are stored on your computer's hard drive when you visit a website. To block cookies used on the Services, you can clear your browser(s) of all existing cookies and set your browser(s) to refuse cookies. The "help" functionality of your browser(s) will explain how to do this. If you refuse cookies, your experience on the Services, some Programs, and some of our online advertising may be affected — for example you may not be able to utilize all of the features on the Services. You may opt out of the use of cookies      by Google Analytics on websites as described at https://tools.google.com/dlpage/gaoptout. You may immediately opt out of the use of cookies by Adobe test and target service by visiting http://Born Bougie.tt.omtrdc.net/optout and the use of cookies by Adobe analytics tracking as described at http://stats.adobe.com/optout.html?optout=1.
• "Pixels" or "web beacons" are lines of code used by a website or third-party ad server to cause a cookie to track a user's activity on particular sites and/or using particular advertising/links, for example, to record that a user has visited a particular webpage or viewed a particular email, and to collect other information about that user on that site, including the IP address of the computer (and therefore infer information, such as geolocation (which may include specific longitude and latitude), web pages being viewed, date/time viewed, and user activity on a particular page. 

Third-Party Analytics and Targeted Marketing

Analytics

We partner with third-party Suppliers to engage in analytics, analysis, auditing, measurement, research, and reporting, including without limitation based on Personal Information or Other Information collected over time, such as through your participation in the Programs, your activity on the Services, your device’s geolocation (which may include specific longitude and latitude), and your activity on unaffiliated third-party sites, mobile apps, or other online services. Our Suppliers may use web logs or pixels, and/or they may set and access cookies or other Tracking Technologies on your computer or other device. For example, we may use Facebook, Google Analytics, Google Analytics Advertising Features and/or other third party services to help collect and analyze certain information for the purposes described in this Policy, including to evaluate our targeted marketing activities. Also see the "Targeted Marketing" section below. We may use this data in individual form, in a format that that does not, by itself, identify you individually and/or aggregated form, we may share information that does not, by itself, identify you individually and/or aggregated information and/or statistics with others outside of Born Bougie, and we may allow third parties to collect and aggregate Other Information in connection with the use of Tracking Technologies. Your Personal Information may also be used for analytics related to tracking your activities on the Services, for example, whether you participated in a Program, and which links within our Service you clicked on. You may opt out of the use of cookies by Google Analytics on websites as described at https://tools.google.com/dlpage/gaoptout. You may immediately opt out of the use of cookies by Adobe test and target service by visitinghttp://Born Bougie.tt.omtrdc.net/optout and the use of cookies by Adobe analytics tracking as described at http://stats.adobe.com/optout.html?optout=1.

Targeted Marketing

We and our Suppliers may implement and evaluate our marketing activities and programs, including to engage in targeted and personalized online advertising on the Services, on third-party websites, mobile apps, TV, or other online or offline services operated by third parties. This marketing may be targeted to you based on Personal Information or Other Information collected over time, such as through your participation in the Programs, your activity on the Services, your device’s geolocation (which may include specific longitude and latitude), your activity on unaffiliated third-party sites, mobile apps, or other online services, other marketing activities and Programs, and/or from third parties with whom we work. We and our Suppliers, including Facebook, may use Tracking Technologies (as described under "Usage Information" above) to collect information for such marketing and evaluation purposes. For example, our Suppliers may use the fact that you visited the Born Bougie website to deliver ads to you on non-Born Bougie websites, or they may use the fact that you used the Born Bougie mobile app to deliver ads to you on non-Born Bougie mobile apps. We and our Suppliers may also identify whether our marketing activities and programs resulted in you engaging in other activities on our Services, our advertising and/or marketing, making purchases from us and/or our franchisees, visiting bakery cafes, or otherwise engaging with us. In addition, we and our Suppliers may target Born Bougie ads to you on your TV or other online services if we or our Supplier have identified you as a Born Bougie customer using information we share with them, such as your name, email address, or mailing address.

Cross-Device Technologies

We and our Suppliers may use collected information to establish connections among related web browsers and devices (such as smartphones, tablets, computers, and TVs) for targeted advertising, analytics, attribution, and reporting purposes. We and/or our Suppliers may match your browsers or devices if you log into the same online service on multiple devices or if your devices share similar attributes that support an inference that they are used by the same person or household. This means that your online behavior (information about your activity on websites or apps on your current browser or device and your device’s geolocation (which may include specific longitude and latitude)) may be combined with information collected from your other browsers or devices. For example, our Suppliers may use this information to deliver an ad on your tablet or smartphone, to limit the number of times you see an ad across your devices, and to help measure the effectiveness of advertising campaigns across devices.

Location

We and/or our Suppliers may collect the geolocation (which may include specific longitude and latitude) of your mobile device based upon information identified by your mobile device by, for example, using satellite, cell phone tower, WiFi signals, beacons, Bluetooth and/or near field communication protocols. We may use and share your mobile device’s geolocation (which may include specific longitude and latitude) together with Personal Information or Other Information to identify your local bakery-cafe, to provide you with personalized messaging or content (for example, that you have a Born Bougie Club reward available) and/or for marketing purposes by email, push notification, online or in-app advertising, or by other means, as described in "Targeted Marketing" above and/or as otherwise described in this Privacy Policy. See "Opt-Out Choices" below for information on how to opt-out of location collection. If you choose to opt-out of location collection, certain functionality of our Services may not be available to you.

Opt-Out Choices

You may opt out of certain of our or our Suppliers' targeted marketing practices in web browsers and mobile applications by following the instructions below. Please note that you will need to opt out separately on all of your browsers and devices, as each opt-out will apply only to the specific browser or device from which you opt out. If you delete or reset your cookies or mobile identifiers, change browsers, or use a different device, any opt-out cookie or tool may no longer work and you will have to opt out again. Note that some Suppliers may also make their own opt-out process available. Please note that even if you choose to opt-out of receiving targeted advertising, you may still receive advertising about Born Bougie.. If you would like to request that Born Bougie limit the use or sharing of your Personal Information for other targeted marketing purposes, such as to deliver targeted ads to you on your TV (where available), or other online services based on your Personal Information, please contact us by accessing the Born Bougie website “CONTACT US” tab. If your Personal Information has previously been shared with our Suppliers or other third parties, any request to limit such sharing may not be effective with respect to such previously shared Personal Information. Some of the Suppliers that display our ads on their services may provide you with additional choices to opt out of targeted advertising. For example, social media and TV providers may allow you to control your advertising preferences directly through their services. Please review the privacy policies of the third-party services you use for more information.

Children’s Privacy

The Services are not directed toward children under the age of 13, and we do not knowingly collect any Personal Information from children under the age of 13. If you are between the ages of 13 and 18, please ensure that you use the Services with the permission of a parent or guardian. You must be 18 to use some portions of the Services. If a child under 13 has provided us with Personal Information, we ask that a parent or guardian contact us via email to advise, so that we may promptly delete the child's information from our records.

Security and Cross-Border Transfer of Your Information

Born Bougie maintains reasonable physical, electronic, and procedural safeguards to protect your Personal Information. Unfortunately, we can't guarantee that any safeguards or security measures will be sufficient to prevent a security problem. If you believe your account(s) have been compromised or your MyBorn Bougie card is lost or stolen, please immediately contact us via email and take immediate action to remove the credit card, Born Bougie gift card, or other payment information associated with your account(s). Email submissions over the Internet may not be secure, so please do not include any sensitive or confidential information in your message to us.

Personal Information and Other Information may be transferred to and stored on computers and servers located in the United States and other countries located outside your country of residence. The laws of these countries may not offer a level of privacy protection for Personal Information as great as that offered in your country of residence. Further, Personal Information might be disclosed to governments or law enforcement agencies in these countries where required by law. By agreeing to this Policy, using the Services, and/or sharing your Personal Information with Born Bougie, you consent to such transfer.

Your Choices and Changing Your Information

We provide you with the ability to review or change certain elements of your Personal Information and make certain choices about how we use or share Personal or Other Information. You may review, change, or exercise choice regarding certain Information or Other Information via email request on the Born Bougie website. 

In some cases this information may not be immediately updated, subject to retention for Program administration, dispute resolution, troubleshooting, and other legal or business reasons. Your historical usage information may remain in our records. Also see the "Usage Information" and "Analytics" and "Opt-Out Choices" sub section of the "Third Party Analytics and Targeted Marketing" section above for other limitations. Other choices may be available within your account page or presented to you in certain marketing communications.

Region-Specific Notices

We may choose or be required by law to provide different or additional privacy notices relating to the processing of Personal Information about residents of certain countries, regions or states. Please refer below for notices that may be applicable to you:

Third-Party Sites/Services

The Services may access or provide links to web sites or online services not operated by Born Bougie, including our Supplier(s) related to certain Programs or services offered through the Services (such as gift card purchases or interaction with voice assist services or other third party assisted ordering processes (e.g., Google, Facebook, Instagram)). We may also provide you with access to third-party functionality that allows you to post certain content from the Services to your social media account(s). Any information that you provide that interacts with the Third Party service or that you post to a third-party site or service is governed by the applicable third party's terms and privacy policy. Born Bougie assumes no responsibility for third-party services or websites, including but not limited to, the privacy practices of these third-party sites. We encourage you to be aware of this when you leave the Services and/or share information with third parties or the public, and we recommend that you review the privacy policies of such third-party sites.

For More Information

If you have any questions regarding this Policy, please contact us via our website at www.bornbougie.com

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